South Beach Food & Wine Festival

Location: Miami, FL

Overview

A multi-day sampling activation designed to engage and entertain for Fresca Mixed at the South Beach Food & Wine Festival. Acting as Event Manager, the team executed a sampling program and on-site operations throughout the festival. Additionally, we activated at a post-event party by bringing the brand to life through a curated private party experience at a South Beach hotel.

  • Contracted as Event Manager

    • Oversaw daily sampling program

    • Oversaw installation & dismantle of booth

    • Oversaw staffing

Guests at the Fresca Mixed sampling bar during South Beach Food & Wine Festival
Fresca Mixed bar and branded drinks at an evening hospitality event
Festival guests sampling Fresca Mixed drinks inside the event tent
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