La Roche-Posay U.S. Open Activation

Overview

Logan served as the Lead Event Producer for La Roche-Posay’s activation at the US Open of Tennis in New York City, managing the experience from concept through execution over 21 consecutive days. The team oversaw all operations, logistics, and on-site production, while coordinating the distribution of over 427,000 sunscreen samples to attendees. As one of the most in-demand activations during Fan Week, the booth welcomed more than 20,000 visitors—delivering both high-impact brand engagement and large-scale operational success.

  • Lead Event Producer from concept to execution of activation.

    • 21 consecutive days of activating at the US Open of Tennis

    • Oversaw production of all assets and custom build of booth

    • Responsible for the organization and distribution of over 427,000 sunscreen samples for event

    • Most trafficked booth for Fan Week with 20,000 visitors

Location: New York, NY

Visitors at the La Roche-Posay sunscreen sampling counter at the U.S. Open.
Outdoor La Roche-Posay kiosk offering free sunscreen samples to U.S. Open visitors.
Orange tennis court graphics and product display inside the La Roche-Posay U.S. Open activation.
La Roche-Posay activation interior with sunscreen displays, cooling fans, and tennis court floor graphics.
Tennis player posing with a trophy at the La Roche-Posay U.S. Open sunscreen display.
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