La Roche-Posay SOS Day Activation
Location: New York City, NY
Overview
At La Roche-Posay’s SOS Day activation in Hudson Yards, Logan led the full production of a high-visibility pop-up activation to engage and educate the community on skin care awareness. Managing all logistics, vendor coordination, and on-site execution, Logan and team delivered a seamless experience that culminated in a Guinness World Records achievement—setting the record for the most skincare checks performed in a single day at one location.
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Lead Event Producer for the La Roche-Posay pop-up activation, which achieved a Guinness World Records record for the most skincare checks in one location in a day.
Oversaw all operations and logistics of project
Oversaw RFP and vendor management for project
Oversaw all event day management and onsite execution of record
Assisted with bringing overall concept to reality
