BioSteel NHL Activation

Locations: Fort Lauderdale Beach, Florida | Raleigh, North Carolina | Boston, Massachusetts

Overview

Before founding LSD Productions, Logan served as Lead Event Producer for three NHL activation stops in 2022, delivering a multi-city experience across Fort Lauderdale, Boston, and Raleigh. From concept through execution, the team led fabrication, design, and build while overseeing production and operations. At each stop, Logan and the team delivered immersive pop-up activations and BioSteel beverage sampling experiences within the NHL fan festivals.

  • Lead Event Producer for Three Tour Stops on the 2022 NHL Stadium Series

    • Multi-city activation

    • Lead producer for concept to execution

    • Lead producer for fabrication, design and build

    • Pop-up activation and beverage sampling program at the NHL Stadium Series Fan Festivals

Stanley Cup displayed on an NHL All-Star pedestal on Fort Lauderdale Beach.
BioSteel outdoor sampling tent with branded counters and flags at an NHL fan event.
BioSteel hydration activation with a red canopy and product sampling counters.
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